The Influence of Social Media on the Quality of Information Suitability during Tourist Destination Travel by Tourists in Dki Jakarta
Pengaruh Media Sosial pada Kualitas Kesesuian Informasi dalam Perjalanan Destinasi Wisata oleh Para Wisatawan di Dki Jakarta
DOI:
https://doi.org/10.52187/rdt.v7i2.442Keywords:
influence of social media, quality of information suitability, tourist destinationsAbstract
The purpose of this study is to examine the influence of social media on the quality of information appropriateness in tourist destinations for tourists visiting DKI Jakarta. The research method used is a quantitative method by adopting the Elaboration Likelihood Model. The sample used in this study amounted to 399 respondents in October 2024. Judging from the data processing technique, by testing the hypothesis using the mediation effect test and the moderation effect test based on five variables: information quality, self-congruence, trust, prior knowledge, and travel intention of tourists. These five variables will later be used in the instrument to test the influence of social media on tourists visiting all tourist attractions in DKI Jakarta. The results of this study indicate that the quality of social media information has a positive impact on travel intention and self-congruence, and trust mediates the relationship between the quality of social media information and travel intention. In addition, this study identified that tourists' prior knowledge negatively modifies the relationship between information quality and self-congruence, in accordance with the proposed hypothesis.
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