Sales Volume Of Apartment And Condotel Units Reviewed from Discount Policy And Sales Visit
Sales Volume Unit Apartemen dan Condotel Ditinjau dari Discount Policy dan Sales Visit
DOI:
https://doi.org/10.52187/rdt.v7i2.422Abstract
This study proposes finding out Discount Policy and Sales Visits impact toward Sales Volume of apartment and condotel units at Solo Paragon Hotel & Residence. Specifically, it is designed for analyzing and testing Discount Policy and Sales Visits variables have an impact, both partially and simultaneously, on the property sales volume. Method of research which used is an explanatory quantitative approach, combining an observation and descriptive analysis. 30 randomly chosen participants answered statements of questionnaires and those were collected as main data. This data was supplemented with observational records and a review of existing literature. All the collected information was subsequently examined and evaluated using SPSS software. The analysis process included conducting validity and reliability tests, applying multiple linear regression analysis, testing hypotheses using the t-test and F-test, as well as measuring the coefficient of determination. The study findings that Discount Policy has no a partial impact on Sales Volume. On contrary, Sales Visit has a positive impact also significant on Sales Volume, both in partial terms. The independent variables show a level of significance of 0.000, indicating that they have a combined effect. The data analysis reveals that Sales Visit variable has significant impact more than Discount Policy variable. Moreover, the determination coefficient test (Adjusted R2) gave a value of 0.868, means both independent variables together account for 86.8% in Sales Volume variable, the rest 13.2%, attributed to other variables not considered in this study.
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