RADIANT: Journal of Applied, Social, and Education Studies

Thread of Influence: Advertisements as Intrusive Narrative on X

2025-09-08T08:43:34+07:00

This study aims to explore several types of digital storytelling containing embedded advertising, namely riding the waves, sharing experience, and problem-solution. The data were collected from four X account namely @linskinjournal, @martabakismissu, @kforkinsley, and @glowinbeautyy which are known to frequently incorporating digital storytelling. This study also aims to analyze the level of intrusiveness in digital storytelling based on Nur Aini et al. (2023), which is classified into three types: natural, less natural, and unnatural. This study uses a descriptive qualitative method. The findings show that sharing experience is the type of digital storytelling most often used by accounts to embed advertising as personal storytelling create authenticity. Problem-solution is the second most frequently used type, while riding the wave is the type of digital storytelling that is rarely used to embed advertising. In addition, based on the level of intrusiveness by Nur Aini et al. (2023), embedded advertising on the digital storytelling is most often natural as the accounts tend to promote their product in a way that is closely related to the story being presented. At the same time, less natural embedded advertising also appears in some posts, where the promotional content is slightly disconnected from the main story.

LITERATA: Equitable Access for Students with Disabilities Through Inclusive Curriculum Developments

2025-05-19T02:44:09+07:00

Education is a key tool for personal and societal growth, providing the knowledge and skills needed to thrive in a complex world. This study explores the development and implementation of LITERATA, an inclusive and disabilities-friendly curriculum designed to improve access to quality education for students with disabilities in Binjai, North Sumatra. Using a qualitative approach, the research draws on secondary data from academic publications, government policies, and case studies of inclusive programs. A comparative analysis method was applied to evaluate gaps between national regulations and actual school practices, while thematic coding helped uncover recurring challenges. The results show that many students still face significant barriers, ranging from a lack of trained teachers to insufficient learning resources. LITERATA responds by offering adaptive teaching methods, accessible materials like braille and digital platforms, and the integration of life and soft skills. The curriculum is supported by a structured three-year implementation plan involving stakeholders from local governments, educators, and community groups. Overall, the study finds that LITERATA offers a promising and scalable model for inclusive education that prioritizes equity, accessibility, and long-term sustainability.